A little bit of history, originally the Product List block is just a bare list of items for sale. One point in time a client wanted to have links in their items where they can put a url to a product to have their customers have the option to view more info about the item. That is when we created the Associated Page.
The Associated Page is independent of the add-on. It could be an unrelated page like "About Page" or "Contact Us" whichever is you are going to link to a product. The purpose of that feature is to just give customers the option to view more info about the product that is for sale when they click that "View Page" link.